portfolio / design for marketing


Carnavales are a big deal in Panama, and I wanted to give this particular project a especial umph and convinced the client that we should use an illustration as the base of our piece. One out of three carnaval pieces for Selina Hostels, the illustration was done by combining poses from fashion shows and the traditional Carnaval apparel of the country.

Design adaptation for Facebook Campaigns.

It was important that the piece allowed for the brand’s design elements to pop and all the information be easily read. Once the poster design was done, it was adapted into several formats to be able to create a cohesive brand presence both in print and digital marketing outlets. It was distributed as a print ad in Panama City and Bocas del Toro, and digitally adapted for Facebook, Instagram and email marketing campaigns.